This scorecard covers the 4 keys areas of Marketing success:

Mindset & Competencies
Putting yourself in your customer's shoes and honing the top marketing skills.

Planning
Doing the foundational work to make your marketing execution a success.

Execution
Focusing on the right activities and priorities to drive business growth.

Leadership
Strong leadership qualities to inspire, motivate and align with your key stakeholders.
"I really loved the personalized analysis in the end. I can relate to each of categories as areas of improvement. We now have context about the results and a discussion on next steps. From there, its about prioritization."
- VP of Marketing